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A universe of beauty, mystery and wonder

A universe of beauty, mystery and wonder
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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Sunday, August 24, 2014

THE ICE BUCKET CHALLENGE SHOWS THAT GROWNUPS TOO CAN'T RESIST PEER PRESSURE - Meanwhile the campaign's co-founder died in a diving accident

There has been some backlash against the ice water challenge.  It can make some people cringe to see grown ups, many of them past middle age, submitting to peer pressure.  
 
True, this gimmick has raised money.  But it has also demonstrated how community pressure can make people of all ages submit to an undignified and unpleasant experience  - even though it is for a very good cause.George W. Bush, P.K. Subban and Lindsay Lohan are some of the well-known people who have participated in the Ice Bucket Challenge, a fundraiser for ALS research.

How it works:  if you are challenged by one of those having the iced water dumped on their head, and you don't raise to the challenge, then you are expected to donate $100 to the ALS charity.
 
If you go through this shivering experience, and maybe post a photo or video of yourself taking the challenge, you get to nominate three others to take the challenge.
 
Photo - George W. Bush, P.K. Subban and Lindsay Lohan are some of the well-known people who have participated in the Ice Bucket Challenge, a fundraiser for ALS research.  (Photo Facebook, YouTube, NBC, National Post)